You have probably heard of the song trending on TikTok called \u201cUntil I Found You\u201d by Stephen Sanchez. \u201cUntil I Found You\u201d feels like a classic love song with a slow dance on the beach and can captivate listeners. Stephen Sanchez became famous for a series of TikTok posts highlighting his singing and writing skills. Other singles like \u201cLady by the Sea\u201d and \u201cKayla\u201d have won millions of views and likes on social media sites, but \u201cUntil I Found You\u201d still blows them away. The combination of Sanchez\u2019s live and powerful vocals and the beats inspired by the 1960s provides an immersive listening experience. Now you may wonder\u2026<\/p>\n\n\n\n
How has an upcoming artist released a song that landed on top of the charts through TikTok? <\/em><\/strong><\/p>\n\n\n\n It\u2019s all in the marketing. First, the artist released a cover of the song with an electric guitar. A simple video with his guitar and his voice. TikTok\u2019s algorithm pushed the song even further, he got tons of comments and likes. Afterward, he dropped an acoustic cover of the song, which was even more appealing to TikTok\u2019s users. Next to it, he dropped an official version on Spotify, and he created a TikTok trend with this song, called \u201cPOV: You found her\u201d, which focuses on finding the love of your life. By using the trend, the song got even more popular and became the number one most listened song on Spotify in the USA.<\/p>\n\n\n\n To keep the song trending he kept on posting videos on TikTok with the song in the background. For example, he wrote in one of his videos \u201cWanna slow dance with a warm body to the perfect winter song? my song is out now\u201d. So, the artist kept on promoting the song. What Stephen continued to do is creating and dropping a piano version as well. Later he also did a collaboration on the same song with a female artist. Some days ago, he also dropped a lyric video in which he continued to promote the song.<\/p>\n\n\n\n All these activities helped him get on the charts, leading to currently over 100 million Spotify streams. His Spotify gained 10.6 million monthly listeners, and he is the 500thartist in the world by listeners, which has been achieved in only two months. Moreover, his song also got reposted by Charlie Puth and he got invited to play on \u201cLate Night with Seth Meyers\u201d. Furthermore, he also got a lot of press attention that pushed his song even further. Now, let\u2019s look more in-depth into his song release strategy.<\/p>\n\n\n\n He started by determining his fan base. He then knew to constantly post covers and originally written songs so the algorithm recognised a good response from his followers, as well as a clear direction of the type of new people it could reach. This pushed him further on the platform. After he had published an acoustic version of a few songs of his own, he already had the analytics to specify his content even further.<\/p>\n\n\n\n Expert Tip: Knowing the content borders your target audience allows gives you the option to construct an advertising and marketing method that reaches them most effectively.<\/em><\/strong><\/p>\n\n\n\n Stephen was engaging with his fans. He interacted with every comment which made fans love him even more. They felt listened to and invited for their attention, and they had a fair shot at getting a reply from Stephen.<\/p>\n\n\n\n Expert Tip: Part of effective music marketing is connecting with your current fans through playlists, social media, or blogs. These are fans who not only support you but also share your music and help you reach more listeners. Any communication is another opportunity to tell your story and attach them to your project.<\/em><\/strong><\/p>\n\n\n\nStrategy breakdown<\/strong>:<\/h2>\n\n\n\n
1. Defining a fan base<\/strong><\/h2>\n\n\n\n
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<\/figure>\n<\/figure>\n\n\n\n2. Engaging with fans<\/strong><\/h2>\n\n\n\n
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<\/figure>\n\n\n\n3. Social Media Strategy<\/strong><\/h2>\n\n\n\n
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