Discover how to find the right manager for your music career in 7 simple steps. Avoid mistakes and find the partner who will elevate your career.
So, you’re ready to take your music career seriously, and you’re thinking it might be time to bring a manager into the picture? Smart move. The right manager can totally level you up (read our guide on growing as an independent artist) but let’s be real: the wrong one? Yeah… they can slow you down, drain your energy, and maybe even mess with your reputation.
Here’s how to make sure you find the right person – without all the trial and error.
Understand What a Music Manager Really Does (Not Just Booking)
Before you start DMing every “music manager” on Instagram, pause. What does a music manager actually do?
In short: they’re your business brain while you focus on creating. They handle deals, help with strategy, connect you to the right people (Music Managers Forum), and generally keep things moving forward.
Typical stuff they handle:
- Booking shows and tours
- Talking to labels, agents, and promoters
- Helping shape your image and brand
- Managing collabs and features
- Negotiating contracts
- Basically, making sure you’re not stuck in email hell
Knowing this will help you find someone who really fits the job – not just someone who wants to “manage” without doing much.
Figure Out What You Need from a Music Manager Right Now
Not every artist is at the same place, so not every manager will be the right fit. Ask yourself:
- Do I need someone to get me more gigs?
- Do I need help growing online or building a brand?
- Am I trying to get label interest?
- Or do I just need someone to organize my chaotic inbox?
Being clear on your goals helps you narrow your search to someone who’s built to help you – not just someone who says the right things.
Look for Real Music Manager Experience (Not Just Vibes)
This part’s key: anyone can say they’re a manager. But do they have receipts?
Look for:
- Artists they’ve worked with (and where those artists are now)
- Who they know in the industry (labels, PR, booking agents, etc.)
- Whether their past clients speak highly of them – or not at all
You want someone who’s already been in the trenches and made real moves, not someone still trying to figure it out on your time.
Do a Background Check on a Potential Music Manager
Before you sign anything or even get too hyped, do your research. Like, really.
- Ask around. Get referrals from artists or producers you trust.
- Look for interviews, reviews, or articles about them online.
- And most importantly – watch out for big promises with zero backup. “I’ll get you signed in 3 months” is not a strategy. It’s a red flag.
Set Up a Meeting and Ask Your Music Manager the Right Questions
Once you’ve got a few potential managers, set up meetings. These convos are where you really get a feel for whether they’re the right fit.
Ask things like:
- Who have you managed before?
- How do you see my career growing over the next few years?
- What’s your connection game like in the industry?
- How do you usually work with artists day-to-day?
And don’t forget to ask about money. Managers usually take 15–20% of what you earn—but be super clear on that upfront.
Don’t Sign a Music Manager Contract Until You Understand It
Yep, contracts matter. Don’t gloss over the details.
Make sure you’re clear on:
- Commission percentage (again, usually 15–20%)
- How long the agreement lasts
- How to part ways if things don’t work out
If anything looks shady, weirdly worded, or just confusing – get a music lawyer to look it over. Seriously. It’ll save you headaches down the line.
Trust Your Instincts
Sometimes, everything checks out on paper… but something still feels off. That matters.
Ask yourself:
- Do I trust this person with my career?
- Do they actually care about my music?
- Are they excited – or just looking for a quick win?
If you’re feeling good about all of that? You’re probably on the right track.
The Takeaway
Finding the right manager isn’t just a business move, it’s a relationship. Take your time, ask the tough questions, and don’t be afraid to walk away if something doesn’t feel right. The right person will get your vision, open the right doors, and help you grow without trying to control your art.
FAQ
Not necessarily. Early on, you can manage your own career. But as you grow, a manager can help take you to the next level.
Most managers take a commission of 15-20% of your earnings. Avoid managers who ask for large upfront fees
You can find managers at industry events, online networking platforms, music conferences, or through referrals from other musicians.
If your manager isn’t meeting expectations, check your contract’s termination clause and communicate your concerns before making a final decision.
Yes! Many independent artists successfully manage their careers. However, a manager can provide valuable industry expertise and connections.
A lack of transparency or unrealistic promises. If a manager guarantees instant success, be cautious.
