If you want to pitch your music to Spotify playlists, you’ve got to do more than just create a great track, you need a smart strategy to get it heard. One of the best ways to get real ears on your music today is through playlists. Whether it’s Spotify, Apple Music, or even curated YouTube mixes, landing on the right playlist can seriously level up your reach.
Here’s the lowdown on how to actually make that happen, from prepping your song to pitching it like a pro and making the most of that playlist placement.
Why Pitching Your Music to Spotify Playlists Matters
One of the most effective ways to grow your audience is to pitch your music to Spotify playlists, where algorithmic and editorial placements can drive serious exposure. Playlists are kind of the new radio. They’re where people discover new music, and getting your track on one could mean thousands (even millions) of ears. Here’s what you get out of it:
- More streams = more plays, obviously
- New fans = people who’d never have found you otherwise
- Algorithm love = good engagement can snowball your track into more playlists
- Credibility = being on an editorial playlist gives your music legit street cred
For more details on playlisting, check out Spotify for Artists, where you can submit your music directly for editorial consideration.
Types of Spotify Playlists You Can Pitch Your Music To
Before you start hitting “send” on your pitch emails, it’s good to understand the different kinds of playlists out there:
- Editorial: Curated by folks at Spotify, Apple Music, etc. Super competitive but worth it.
- Think: RapCaviar, New Music Friday, A-List Pop
- Algorithmic: Generated by the platform based on listeners’ habits.
- Think: Discover Weekly, Release Radar
- User-Curated: Managed by bloggers, influencers, or playlist junkies.
- Think: mood playlists, blog collections, or niche genre playlists
Pro tip: Go after all three types. Editorial is gold, but user-curated lists are often more accessible and still powerful.
Make Sure Your Song is Playlist-Ready
Before you pitch, ask yourself: Is this track actually ready for prime time? Curators won’t think twice about skipping over something that sounds rough or looks unpolished.
Here’s your mini checklist:
- 🔊 Mixed & mastered properly
- 🎨 Cover art that catches the eye
- 🧾 Correct metadata (song title, genre, artist info)
- 📅 Release strategy—upload it early so you have time to pitch (at least 4 weeks in advance!)
Want some help getting it distributed? Platforms like DistroKid or TuneCore make it super easy, and they even help with pitching.
Where and How to Pitch Your Music to Spotify Playlists
When you pitch your music to Spotify playlists, timing, metadata, and presentation all matter. Now that your song is ready, let’s move forward with pitching it to the right playlists.
1. Submitting to Spotify Editorial Playlists
Spotify allows independent artists to submit their tracks for editorial consideration through Spotify for Artists.
Steps to Submit:
1️⃣ Log in to Spotify for Artists (artists.spotify.com).
2️⃣ Navigate to the “Upcoming” section under “Music.”
3️⃣ Select an unreleased song to pitch (must be uploaded via a distributor like DistroKid or TuneCore).
4️⃣ Fill out all details, including genre, mood, and instruments.
5️⃣ Write a compelling pitch explaining why your song should be featured.
Pro Tip: Submit at least 4 weeks before release for the best chance of consideration.
2. Submitting to Apple Music Playlists
There’s no direct pitch portal here. Your best bet is through your distributor, or by building relationships with industry folks (not always easy, but doable).
If you need personalized playlisting help, DaimoonMedia specializes in customized Spotify playlisting campaigns, ensuring your music is placed on the right playlists to maximize exposure.
How to Write a Compelling Pitch for Spotify Playlists
Curators get tons of messages. If yours sounds like a copy-paste job, it’s going to be skipped. Here’s how to make yours pop:
Key Elements of a Winning Pitch:
🎯 Personalization – Address the curator by name if possible.
🎯 Brief & Clear – Keep your email short and to the point.
🎯 Highlight Your Song’s Story – Explain what makes your track unique.
🎯 Include Social Proof – Mention previous successes, blog features, or fan engagement.
🎯 Attach Streaming Links – Provide direct links to Spotify, Apple Music, or SoundCloud.
Example Pitch Template:
📩 Subject: Playlist Submission – [Song Name] by [Artist Name]
Hi [Curator’s Name],
I hope you’re doing well! My name is [Your Name], and I’m an independent artist from [Location]. I recently released a song, [Song Name], which I believe would be a great fit for your playlist [Playlist Name].
The track blends [Genre] with [Influences] and has already received great feedback from fans. It has [#] streams so far and has been featured on [Blogs/Other Playlists].
I’d love for you to consider it for [Playlist Name]. Here’s the link: [Streaming Link]. Thanks for your time—I’d love to hear your thoughts!
Best,
[Your Name]
[Your Social Media Links]
A personalized, well-crafted pitch significantly increases your chances of being added to playlists.
6. Promoting Your Song After Playlist Placement
Getting placed is amazing, but don’t just sit back. Keep the momentum going:
- Share the playlist on your socials (tag the curator!)
- Thank your listeners, respond to comments
- Ask fans to save the song or add it to their own playlists
- Start pitching your next track using this win as leverage
A Strategic Approach to Playlisting Pays Off
Getting your music on playlists isn’t magic, it’s about having a great track, knowing where to send it, and following through like a pro. Remember, learning how to pitch your music to Spotify playlists is a repeatable skill, refine your approach with each release. Stay consistent, keep improving, and your next big break might just be one playlist away.
FAQ
Editorial playlists require submission at least 4 weeks before release, while some placements may take a few days.
Spotify editorial playlists only accept unreleased tracks, but other playlist curators may consider previously released music.
Daimoonmedia offers customized playlisting campaigns, ensuring your song gets placed on the most relevant playlists. We’ve worked with more than 10.000 artists, for our services and more information check here.